Overview

Analyze complex data relationships with the help of advanced statistical and processing algorithms to gain superior insights, and guide your day-to-day and future strategies.With Manthan’s Advanced Analytics, entrust your user to Analyze, Decide and Do

Descriptive
Analytics
What
happened?
What is your
customer
attrition rate?
Diagnostic
Analytics
Why did it
happen?
Why has the
attrition
increased?
Predictive
Analytics
What will
happen?
Which customers
are most likely
to attrite?
ANALYZE
Prescriptive
Analytics
What should
be done?
Which customers
should I
target to retain?
DECIDE
Pre-emptive
Analytics
Proactively identify
the need
What can I offer
before the customer
realizes the need?
DO

Enabled by

Analysis frameworks and tools

Our frameworks and accelerators help expedite the analytics implementation process, leveraging a balanced approach to analyze business objectives and translate them into operational KPIs.

The Analytics Cohort

Data Scientists
Statisticians conversant in advanced analytics techniques - proficient in SAS, R & simulation tools
Math Experts
Experts in mathematical and optimization algorithm development with familiarity in machine learning methodologies
Domain Experts
Industry experts proficient in understanding customer needs, analyzing reports and distilling insights
Engagement Managers
Consultants with domain knowledge and analytics program management experience

Horizontal Solutions

Generating business value and providing competitive advantage for organizations.

Key Business Questions
Our Solutions
  • How do I develop differentiated business strategy for my customer?
  • Who are my loyal customers? How do my disengaged customers look like ?
  • Who are my valued customers who are likely to attrite?
Customer
Analytics
  • Customer Segmentation
  • Customer Lifetime Value
  • Churn / Attrition Analysis
  • What is the right media mix to optimize my marketing ROI?
  • How do I optimize my campaign through better targeting?
  • What is the right product offering for cross-sell /up-sell and to whom should I offer to maximize response?
Marketing
Analytics
  • Marketing Mix Modeling
  • Propensity Modeling
  • Targeting & Campaign Optimization
  • Cross Sell / Up-sell Modeling
  • Market Basket Analysis
  • Which SKUs to remove and add to maximize category profitability ?
  • What is the optimal price-point to maximize my profit ?
  • How to identify similar store clusters based on demographics,customer mix and product sales?
Merchandising
& Store Analytics
  • Assortment/ SKU Rationalization
  • Price and Promotion Optimization
  • Store Segmentation
  • How do I better plan my inventory based on accurate demand ?
  • How to rationalize vendors based on performance and cost ?
Supply Chain
Analytics
  • Demand Forecasting
  • Vendor Rationalization
  • Safety Stock Estimation
  • What are the new industry trends and the competitive landscape?
  • What is the brand / product perception ?
  • How to identify advocates and passive customers?
Digital & Social
Media Analytics
  • Digital Media Effectiveness
  • Personalization and Recommendation
  • Attribution Analysis
  • Social Media Monitoring
  • Social Media Analysis
  • How to understand the product usage, brand image and consumer attitude towards brand?
  • How to define pricing strategy for a new launch?
  • How to understand consumer purchase intent to certain products?
Survey Analytics
  • Drivers / Barriers to trial by need, occasion Brand preference drivers
  • Pricing using Conjoint
  • Need / Gap analysis for New Launch Consumer Perceptual Map

CustomerAnalytics

Key Business Questions
  • How do I develop differentiated business strategy for my customer?
  • Who are my loyal customers? How do my disengaged customers look like ?
  • Who are my valued customers who are likely to attrite?
Our Solutions
  • Customer Segmentation
  • Customer Lifetime Value
  • Churn / Attrition Analysis

Marketing Analytics

Key Business Questions
  • What is the right media mix to optimize my Marketing ROI?
  • What is the right product offering for cross-sell /up-sell and to whom should I offer to aximize response?
Our Solutions
  • Marketing Mix Modeling
  • Propensity Modeling
  • Targeting & Campaign Optimization
  • Cross Sell / Up-sell Modeling
  • Market Basket Analysis

Merchandising & Store Analytics

Key Business Questions
  • Which SKUs to remove and add to maximize category profitability ?
  • What is the optimal price point to maximize my profit ?
  • How to identify similar store clusters based on demographics,customer mix and product sales?
Our Solutions
  • Assortment/ SKU rationalization
  • Price and Promotion Optimization
  • Store Segmentation

Supply Chain Analytics

Key Business Questions
  • How do I better plan my inventory based on accurate demand ?
  • How to rationalize vendors based on performance and cost ?
Our Solutions
  • Demand Forecasting
  • Vendor Rationalization
  • Safety Stock Estimation

Digital & Social Media Analytics

Key Business Questions
  • What are the new industry trends and the competitive landscape?
  • What is the brand / product perception ?
  • How to identify advocates and passive customers?
Our Solutions
  • Digital Media effectiveness
  • Personalization and Recommendation
  • Attribution Analysis
  • Social Media Monitoring
  • Social Media Analysis

Survey Analytics

Key Business Questions
  • How to understand the product usage, brand image and consumer attitude towards brand?
  • How to define pricing strategy for a new launch?
  • How to understand consumer purchase intent to certain product?
Our Solutions
  • Drivers / Barriers to trial by need, occasion Brand preference drivers
  • Pricing using Conjoint
  • Need / Gap analysis for New Launch Consumer Perceptual Map

Vertical Solutions

Optimizing business functions through data driven decision-making.

CPG

  • Trade Promotion Optimization
  • Marketing Spend Effectiveness
  • Shopper Marketing
  • Sourcing & Procurement
  • Inventory Planning
  • Category Management
  • New Product Development & Launch

Retail

  • Merchandizing Planning
  • Supply Chain Optimization
  • Sales & Marketing Effectiveness
  • Customer Loyalty
  • Sales & Operation Planning
  • Store-Location Analysis
  • Private Level Strategy

e-Commerce

  • Landing Page Analysis
  • Minimize Bounce Rate
  • Improve conversion
  • Attribution Measurement
  • Enhance Customer Experience

Cable Media & Telecom

  • Customer Targeting
  • Customer Retention
  • Increase share of Wallet
  • Marketing/Promotion Effectiveness
  • Campaign Optimization
  • Campaign Management

Engagement Model

Made-to-measure your business model

Flexible engagement models to allow business leverage industry best practices, access to a large talent pool and effective use of time zones.
Enhance analytics firepower by bringing in additional competency or by setting up an extended team consisting of data scientists, business analysts and domain experts.

Analytics Center of Excellence

Establish a dedicated team (with technical & domain experts) to support all of your Analytics needs and leverage industry best practices from Manthan knowledge base.

Competency Enablement

Our Advanced Analytics solution frameworks leverage the sophisticated statistical & optimization techniques that can be customized and implemented for your business.

Resources

Customer Segmentation to understand customer buying behavior and establish targeting strategy for a Singapore based grocery retailer

Download Case Study

Forecasting to help one of the largest North America based online marketplace to improve the profitability of the merchants

Download Case Study

Pricing analytics to redefine pricing strategy for multiple product lines for a Mexico based retailer

Download Case Study